Client: Boston Terrier Rescue of East Tennessee (BTRET) (Real Rescue with Fictional Request for Coursework)
Deliverables: Logo refresh, Facebook cover photo, Facebook event banner
Objective: To design a cohesive social media branding package for BTRET’s Halloween fundraiser that elevated their digital presence while staying true to their existing identity. The goal was to balance festive, eye-catching visuals with the organization’s established color palette and tone. Each asset was tailored for clarity and engagement across digital platforms, using layered typography and subtle Halloween elements to attract attention without overwhelming the brand. The final campaign supports BTRET’s mission by encouraging participation, raising funds, and reinforcing their connection to the community.
Deliverables: Logo refresh, Facebook cover photo, Facebook event banner
Objective: To design a cohesive social media branding package for BTRET’s Halloween fundraiser that elevated their digital presence while staying true to their existing identity. The goal was to balance festive, eye-catching visuals with the organization’s established color palette and tone. Each asset was tailored for clarity and engagement across digital platforms, using layered typography and subtle Halloween elements to attract attention without overwhelming the brand. The final campaign supports BTRET’s mission by encouraging participation, raising funds, and reinforcing their connection to the community.
