Client: Infinity Renewable Energy (fictional Fortune 500 company)
Deliverables: 25-page visual identity system manual, including four original logo variations (wordmark, lettermark, symbol, combination), business card, letterhead, envelope, lightbulb packaging, branded folder, print newsletter, and various other mockups
Objective: Develop a comprehensive visual identity system for a fictional renewable energy company committed to sustainability and innovation. This semester-long project established clear guidelines for brand usage across print, packaging, web, and corporate assets, culminating in a comprehensive final manual that detailed logo applications, clear space rules, color palette, typography, and brand touchpoints.
Deliverables: 25-page visual identity system manual, including four original logo variations (wordmark, lettermark, symbol, combination), business card, letterhead, envelope, lightbulb packaging, branded folder, print newsletter, and various other mockups
Objective: Develop a comprehensive visual identity system for a fictional renewable energy company committed to sustainability and innovation. This semester-long project established clear guidelines for brand usage across print, packaging, web, and corporate assets, culminating in a comprehensive final manual that detailed logo applications, clear space rules, color palette, typography, and brand touchpoints.
